Meet Victoria


Welcome to Victoria Ivy Floral Design, my name is Victoria, founder of the business and Head Designer. Based in the Yorkshire village of Sherburn in Elmet, the concept of Victoria Ivy was born with the aim of providing a fresh, bespoke and creative approach to floristry.

I set the business up for my family. I had a dream, but like most people I got stuck in the comfort of the 9 to 5 job. However, on my maternity leave with my second baby, Charlie James, I decided to take a leap of faith!

…My parents have always inspired me and said you should always do what makes you happy and follow your dreams. Likewise, I wanted to inspire my children, Ivy and Charlie, that you can follow your dreams and make it happen. Having the support of my wonderful husband and family, the dream began to become a reality.


From the outset I wanted my business name to resonate my strong family bond, which is why I personally love having mine and my daughters name side by side, Victoria Ivy. Ivy and my son Charlie are my inspiration and motivation in creating Victoria Ivy Floral Design.

Due to my creative nature and love for flowers, I naturally decided to start the journey to train as a florist, something I’ve always been hugely passionate and obsessed about ever since I was inspired at my own wedding in 2015. Quite simply I fell in love with flowers, inspired by beauty, changing seasons, texture and the complete joy and comfort flowers can give and provide, during many stages of our life. I value simplicity, understanding details and telling a story through stunning arrangements. 

Flowers, I believe, accompany you on every journey of your life. Starting on the path of love from your first date, giving thanks to those special people, celebrating beautiful occasions and providing comfort at the toughest of times, flowers tell their own story.

Training with some of the industry’s best, it’s given me the ability to flourish and create my own style. With hard work, the passion to create distinctive, detailed, personalised designs and striving for perfection for each of my customers has become a daily occurrence for me. I love the floral world and feel blessed to be working with such amazing suppliers and meeting such wonderful clients.


To arrange a free consultation at Victoria’s workshop, or venue, get in touch and come say hello. I look forward to hearing from you and creating flowers that tell your story.