I can remember where my relationship with flowers began. It was high summer, and the heady smell of sweet peas filled the air. My sister and I were playing in my grandparent’s garden, their pride and joy.

The seven-year-old me was drawn to the bloomy fullness of the pink hydrangea, the soft ruffled peony and the fragrant sweet pea. From that moment, flowers and I were inseparable.

I am in awe of the trusty little flower, a gift from mother nature and the role it so willingly and unknowingly undertakes in a lifetime. The flower is there at those precious times through our lives; to celebrate your birth, as an expression of love on your first date, to comfort you in difficult times and to accompany you on the most important journey you’ll ever take, the walk down the aisle. I act as a natural link to connect the flower with its keeper.


Family are at the heart of everything I do, and Victoria Ivy is no different. I love that both my daughter’s and my name sit snuggly side by side and that my studio is at home, so I can show my children what it is to love what you do. My parents and grandparents have always inspired me, and I too want to inspire my little ones.

When you walk through the door of my home in the Yorkshire village of Sherburn in Elmet, you’re met by my husband Chris, daughter Ivy and son Charlie and the smell of fresh flowers coming from every room in the house! Home making is something I get from my Nanna Angie.


I got married four years ago to a born and bred family man from Yorkshire. Known for having a love of good food and laughter, Chris and I were a match! With 2 house moves, new jobs, promotions, a wedding, 2 children and a new business, what can I say? Chris is my anchor

It was one winter Sunday when we were looking back through the wedding album that I realised just how much the flowers had made the wedding what it was. They were the highlight for me, the next day I created Victoria Ivy.


Over the last year or so, my flower journey has taken me through all manner of education from workshops and classes to one-to-one training with some of the industry greats, namely Bridget at Moss and Stone. It has been such an honour to not only meet but work with these amazing individuals.

Read more about my loves in ​Victoria Loves »

Humble, Perfectionist, Original